Natalia Rosa, a seasoned tourism communications and marketing professional, is the founder and CEO of Big Ambitions, a specialist travel and tourism communications and marketing organisation. With over two decades of experience, she has worked with various local and international tourism organisations and associations. Natalia currently serves as the Tourism Project Lead for the SADC Business Council Tourism Alliance, promoting travel and tourism development within the SADC region. Her expertise has led to collaborations with international brands and consultancy work for numerous tourism organisations. Natalia holds leadership positions in the Travel Lifestyle Network and FEDHASA Cape, and her educational background includes degrees in Publishing Studies, Politics, Portuguese, Journalism, and Media Studies. She is dedicated to driving the growth of tourism and travel across Africa through strategic communications, PR, marketing, and training initiatives.